Technology
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Loblaw's data-driven algorithms affect grocery promotions and quarterly sales

Posted on 02 August 2019

Canada’s largest grocery and pharmacy chain store Loblaw Companies Ltd. said its attempt to implement data-driven algorithms—focused on profitability and increasing margins—by using consumer data, led to fewer promotions at its grocery stores, affecting same-store sales in the second quarter. The company, based in Brampton, Ont., on Wednesday, reported a second-quarter net income of ...

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YouTube Helps to Radicalize Young People

Posted on 10 July 2019

Social media is often said to be responsible for radicalizing a lot of young men into extremism. However, a newer school of thoughts, have stated that radicalization of young men is driven, not just by social media, but by a complex stew of emotional, economic and political elements, many having nothing to do with social media. A lot of YouTube critics and independent researchers however, ...

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Traditional Higher Education Isn’t Dead Yet and Here’s Why

Posted on 24 June 2019

An intense debate continues to rage in Washington about a certain policy fashioned to put pressure on colleges and universities in America to change their mode of operation. Among these policies, some address college fees and others open windows of opportunities for attractive subsidies for unaccredited and non-traditional programs. Perhaps inspired by talks in Silicon Valley about faster ...

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A Walkthrough on How Search Engine Marketing Is Helpful

Posted on 09 March 2019

When you collaborate with Google to work in comprehension to help you get to the top, you’ll become the king of rankings. Search engine marketing (SEM) is the art of embracing the best of ranking strategies to enhance the overall visibility of the website. The better your website ranked; the better the promotion of your business. Not all businesses get these marketing t ...

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5 Digital Marketing Myths Debunked

Posted on 09 March 2019

There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were bound to propel into the vast digital space. But, if there’s one rule about the digital space itself ...

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Finding The Sweet Spot With Traditional And Digital Marketing

Posted on 09 March 2019

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy. What that tells us is that convenience is a big dea ...

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SEO Trends in 2019

Posted on 09 March 2019

SEO or Search Engine Optimization is one of the best ways to drive traffic to your website. Websites with good SEO are definitely on top of the least of today’s searches and will continue to dominate throughout 2019. Learning how SEO works and utilizing it for your website is one of the best things that you can do when it comes to taking your recognition to the next l ...

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A Guide to Creating Amazing Content: 5 Tips for Crafting Useful Content

Posted on 09 March 2019

Useful, valuable content for your readers is the keystone of any content marketing strategy. Without content that has worth in your audience’s eyes, you’ll be publishing fluff that no one will care about. The factor here to keep top-of-mind is, of course, your audience. Unless your content is useful to them, it’s not useful at all. ...

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5 B2B Tips And Strategies That You Need To Know In 2019

Posted on 09 March 2019

The pace of change in the world of B2B is famously rapid, which makes the task of generating impactful strategies difficult: no sooner have you settled on and refined your plan of action going forward than you realize a competitor is achieving results with a technique or tactic you’d never even heard of, let alone mastered. The increasing sophistication of artificial intellig ...

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This Paper Map Shows the Extent of the Entire Internet in 1973

Posted on 09 March 2019

Before the modern internet, there was ARPANET. ARPANET was the first internet-like network, and it was developed to allow multiple computers to share data across vast geographical distances. Interestingly, the researchers that worked on ARPANET are credited with developing many of the communication protocols that the internet still uses today. Today’s map come ...