The fashion industry has seen more inclusivity and body diversity in campaigns and runways than ever before. Sadly, most of this representation is yet to be translated to plus-sized clothing options in stores. Seeing curvy women on ads is impressive, beautiful and goes a long way towards representation, but it isn’t the same as walking into a store and seeing all sorts of option in inclusive styles.

Imagine falling in love with a stunning dress only to find out that the store doesn’t carry your size. Then when you go online to see if you can get it, you come up empty-handed. This is the type of frustrating shopping experience plus–sized women face regularly. This is why Katie Sturino started the #MakeMySize campaign on social media. 

According to a study in 2016, the average American woman wears between a size 16 and 18, despite all that, very few clothing brands make inclusive clothing size.

After facing size discrimination for years, one woman has decided that she has had enough. Katie Sturino, a plus-size fashion blogger, took a stand on her social media last month. Her words have given voice to the thoughts of millions of women facing the same issue. Some may know Sturino as the person behind The 12ish Style, her blog which celebrates the idea that there’s no size limit on chic style. She took to her Instagram to vent how frustrated she was with shopping for extended sizes.

She explained why she started the movement and why it was important in an Instagram photo with her trying to put on a pair of jeans in her size, only for them to stop at her thighs.

“You guys, I can’t stop! I've hit my limit with designers who don't consider my body type! Please post your frustrated fitting room selfies, and the styles you wish were available to you with the #MakeMySize hashtag...they are listening...let them know,” she captioned the photo.

She encourages her readers and followers to share their frustrations in the changing rooms and to tag the brands that don’t consider their body shape or size. Sturino hopes that designers will be made to feel more accountable and they’ll be more inclined to create a more inclusive size range.

Sturino continued sharing dressing room selfies to show how “bigger” sizes still exclude a good number of women. She posted a picture wearing an XL dress from Zara;she couldn’t put her arm all the way down or even button the front because of how small the wrap frock was. The dress left her entire bra exposed.

“@zara is at the top of the #MakeMySize list because they have been making me feel bad in the fitting room for years. In fact, I stopped even trying about six years ago. Went in today, same deal. This is an XL, and I can't get my arms down let alone try to close the front,” Sturino wrote in the caption.

She also tried on an Alice + Olivia leopard print wrap dress, but the outcome was pretty much the same. “I love this leopard wrap dress, and I'd love to wear it in my size. Let's let designers know we want to wear their clothes too,”she captioned.