In 2016, Canada’s retail e-commerce revenue was 18.34 billion U.S. dollars, an amount which equates to roughly 22.95 Canadian dollars today. That amount is expected to grow to 20.16 billion by the end of 2017, increasing by approximately 2 billion every year thereafter, until at least 2021.

This is good news for Canadian-based entrepreneursand small business owners who are ready to set up an e-commerce site. And if you plan to use one of Shopify’s themes to do this, it can benefit you in several different ways.

The ability to customize

No two businesses are the same. This means that you need to have the ability to customize your e-commerce site to your business as well as to your product line. Shopify provides this type of option, so you can create a site that not only functions like you want or need it to, but is also different enough from your competitor’s sites to attract your own customer base.

In addition to being able to add your logo and branding to your chosen theme, you can also customize Shopify’s font and text colours, add social media buttons, create content sliders, and more. Because your customers will get to know you better based on your site design, the more you’re able to individualize it, the easier this is to do.

It grows with you

Talk to most any successful brick-and-mortar entrepreneur and they’ll likely tell you that their business started out super small, oftentimes in the corner of a room at their home or in their garage. However, over time and with increased sales, they were able to move out and to a more suitable business environment.

In the case of an online store, this process is much easier if you initially “set up shop” on a site that can grow with you. That’s what Shopify does, enabling you start out with a basic package for a minimum monthly installment and moving up to a higher-pricedoption that provides more features (such as gift cards and an advanced report builder) once your business starts to expand.

24/7 support availability

Because e-commerce sites are available to customers 24 hours a day, 7 days a week, problems can occur anytime. The last thing any business owner needs is to have an issue arise, but not be able to handle it quickly because no one is available at the hosting site.

Shopify seems to understand this because you can correspond with their customer support staff by phone, via online chat, or by email any time of the day or night. By them being able to quickly respond to your questions or requests for help, you lessen the risk of losing customers over a tech-related issue or glitch.

Picking the best Shopify theme for you

If you’re ready to enjoy these types of benefits, the next step is to pick the best Shopify theme for your particular e-commerce store. This involves selecting one that is going to be easy for your customers to use, has a logical design based on your product line, and is mobile friendly.

It also means choosing a theme that displays your products in the best manner possible, keeping the individual display of your products in line with the quality of the images you plan to use. In other words, if you have high quality product images, then you can choose a Shopify theme with a larger product display photo. On the other hand, if your images aren’t quite as good as you’d like, you may want to stick with a theme with smaller product display images.

Also, if you don’t have a lot of money to spend up front on your e-commerce store, you can always start with a basic Shopify theme and work your way up. This allows you to keep updating your site as more revenue becomes available.

Shopify themes are customizable, grow with your business, and provide customer support whenever you need it. And when you choose the one that will work best for your business, your product line, and your customer base, you’ll have everything you’ll need for e-commerce success, earning you a greater portion of the revenues as they continue to increase.